New WSOP Challenge to Function ZackTTG and 13 Other Influencers

New WSOP Challenge to Function ZackTTG and 13 Other Influencers

The WSOP has jumped on board the influencer bandwagon by recruiting 14 social media stars to market its cost-free-to-play poker app.

Zack TTG

Social media stars, such as ZackTTG, will be taking element in a series of events on the cost-free-play WSOP app. (Instagram/zackttg)

Making use of well-known figures from Twitch, YouTube, and TikTok is becoming increasingly widespread in poker and now the WSOP has joined the celebration.

Its new roster of influencers take portion in the #RoadToTheTable campaign, which aims to introduce new people to poker.

Social media stars to battle on WSOP free-play app

The WSOP totally free-play app will be exposed to a possible audience of 28 million folks thanks to its new team of social media partners.

The #RoadToTheTable campaign will see the 14 social media stars battle every other in a series of events on the WSOP’s free of charge-play app. However, just before they get began, every single influencer was sent a pack of cards and some poker chips.

With their cards and chips to hand, the influencers hone their poker skills ahead of the tournaments start off. Naturally, as individuals who reside their lives on the web, the recruits will post their progress on social media.

ZackTTG telling his Instagram followers about #RoadToTheTable. (Image: Instagram/zackttg)

This will give their followers a chance to understand the nuances of poker and, in turn, discover the WSOP’s totally free-play app. It’s a advertising and marketing approach that an growing quantity of poker companies have embraced in recent months.

For example, Hustler Casino held a high stakes cash game in April featuring social media stars like MrBeast. Since airing, the game has been viewed by nearly 1 million people on Hustler’s YouTube channel and by many more on other channels. The executives at WSOP HQ will want to get a comparable amount of exposure with its group of stars.

WSOP to engage new demographics

So, who are these on the web idols with a combined following of 28 million people? The WSOP’s new team of influencers includes:

  • Adam LZ: a auto video producer
  • Billy Mann: a comedian, adventurer, and challenge-themed content material creator
  • Collete Davis: an automotive video creator
  • Erik Conover: a YouTuber focusing on life in NYC and luxury properties
  • Jay Mendoza: a Latinx social media personality
  • Jiedel: a life-style and sports content producer who is also portion of 2hype and 100 thieves
  • Kenny Chao: a sports and fitness influencer
  • Lauren Fitzmaurice &amp Stephania Ergemlidze: basketball content material creators
  • Malena Tudi: a Twitch streamer
  • Matthew Meagher: an NFL and Madden video game content creator
  • Nick Antonyan: an on the web comedian
  • Nick Palom: the man behind the Nmplol Twitch stream
  • ZackTTG: component of 2hype house and a sports content creator focusing on basketball

The influencers have been chosen for their followings but also since they represent a selection of interests.

Among this and the truth social media has turn into the default medium for entertainment amongst young adults, the WSOP’s free of charge-play will be exposed to a wide selection of people. Even if a tiny percentage of these folks become genuine-cash players, it could give the poker business a significant increase.

Written by

Daniel Smyth

Dan Smyth is a poker media journeyman who politely reminds CardsChat readers that poker is played all around the world, not just America.

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